Help move your organization to greater discipline, focus, and value Association leaders must be disciplined strategists, focusing the organizations they serve on value they can deliver and structuring accordingly to compete in the "new normal." "Road to Relevance" is the follow-up and complementary companion to the bestselling "Race for Relevance: 5 Radical Changes for Associations," which identified six challenges that forever changed the association environment and five needed changes. Authors Harrison Coerver and Mary Byers, CAE, provide real insight into how to adapt the strategies of "Road to Relevance" to your organization's circumstances. Clearly explaining the five key strategies, the authors show you how to: Identify strengths that deserve a concentration of resourcesAchieve a coordinated product and service portfolioRoot out marginal or underperforming activities that are negatively impacting your organization

Case studies, adaptable examples, and provocative questions help you use the insights from "Road to Relevance" to lead your organization to an ever-more-valued, sustainable, and relevant future.