Promotion Strategies for Design and Construction Firms

Promotion Strategies for Design and Construction Firms Design and construction firms have to market smarter to remain competitive in the economy of the 1990s. It is more important than ever before to get the most out of marketing-support and promotion budgets. The fact is, marketing and selling professional design and construction services can be more effectively and efficiently implemented with targeted promotion techniques--"smart media."...

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Stores

More than simply a business transaction, retail is now an experience. Today, designers have the creative task of reinventing the shopping environment. Stores: Retail Display and Design epitomizes this venture. Examples in revolutionary design vary, from Urban Outfitters - an atmosphere of "constant evolution"; Fila - futuristic flair combined with the intensity of athletics; to the gallery richness of Giorgio Beverly Hillsa blend of California...

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